In today’s market, landing the deal is no longer enough. Real success is measured by what happens after the sale, and that’s where adoption becomes everything.
At CXANZ, we believe adoption is the new currency of customer loyalty. When customers experience tangible outcomes, from faster access and stronger security to seamless user experiences, they don’t just renew, they expand. That’s why our mission is to help partners move beyond licensing to drive real value and growth through stability, modernisation, and strategic enablement.
Why Early Engagement Matters
The earlier partners engage, the more value they can deliver. Waiting until renewal or post-implementation risks uncovering issues too late, from underutilised subscriptions and poor user onboarding to misaligned expectations. Early involvement allows partners to shape the technical and operational strategy, surface risks before they escalate, and guide customers on a proactive adoption journey.
To support this, CXANZ has built a partner program designed to reward early engagement and deep Citrix expertise. Through our Citrix Preferred Services Partner model, partners can earn adoption further discounts for leading with services, aligning with CXANZ experts early, and actively driving adoption and expansion within customer environments.
Start with Stability, Accelerate with Modernisation
The journey begins with ensuring a stable Citrix and NetScaler foundation. Outdated environments (like LTSR 1912 or 2302) often result in support tickets, slow performance, and customer dissatisfaction, creating competitive risk.
We recommend:
These technologies aren’t just add-ons, they’re key enablers of secure hybrid work, zero trust, and app modernisation strategies.
Operations: Where Partners Drive Resilience and Agility
Even the best technology can falter without strong operational processes, and that’s where partners play a critical role. Partners who help customers improve change management, monitoring, and resource allocation deliver lasting impact by reducing outages, increasing uptime, and unlocking operational agility.
CXANZ supports this by equipping partners with proven frameworks, expert services, and diagnostic tools to guide customers toward operational maturity. Whether it’s through health checks, escalation support, or implementation assistance, we empower partners to step in as trusted advisors, helping customers move from reactive firefighting to proactive, scalable IT operations.
Partners taking the lead don’t just support deployments, they future proof them.
Relationships: Where Strategic Growth Begins
Success isn’t just about deploying Citrix, it’s about building the relationships that turn a deployment into a long-term, trusted partnership. This is where partners shine. The most successful partners build bridges across the customer’s ecosystem, from Citrix admins and architects to procurement, security teams, and executive sponsors.
CXANZ helps partners go further, building trust, momentum, and lasting value. Together, we turn quick wins into strategic success and make you indispensable.
This Is a Joint Effort
CXANZ is here to support you, not just with resources, but with hands-on collaboration to:
- Co-design adoption plans and growth strategies
- Conduct health checks and stability assessments
- Deliver proof-of-concepts for new Citrix technologies
- Support implementation with expert-led workshops and services
And through our partner incentives, we reward those who lead with value and drive real outcomes.
Conclusion: Let’s Grow, Together
In 2025, technology alone won’t set you apart, it’s how you adopt, expand, and leverage it. Engage early, modernise your environments, and align with CXANZ’s partner program to strengthen relationships, unlock new use cases, and grow your business.
Are you Ready to deliver more value with Citrix and NetScaler and get rewarded for it?
Let’s make it happen. Reach out to our team at CXANZ to find out more about how we can work with you.